Conceptual Pop-Up
A Day in the Life of YOUR SKIN
Pop-Up Overview
Estée Lauder’s “A Day in the Life of YOUR SKIN” is a luxe, educational pop-up designed to guide guests through a beautifully sequenced skincare ritual from morning to night. Set within a refined 10m × 8m footprint at Mall of the Emirates, it blends dermatological insight with immersive touchpoints to elevate brand love for DayWear, NightWear, and in between.
Inspiration & Concept
Inspired by the natural rhythm of skin across the day, the experience translates morning freshness, midday renewal, and evening restoration into three distinct stations. Translucent gradients, skin-tech, hints of marble and brass walk the guest through a routine that’s equal parts self-care and science — anchored by Estée Lauder’s message of:
Skin Longevity.
Design Elements
The Location
Designed to be located in the middle of Mall of Emirates, or a high-traffic mall to harness the influx of people.
The Guest Experience •
The Guest Experience •
Entrance & Arrival
Guests are welcomed to a sculptural front counter housing four Skin Analyzers on a marble surface, with velvet poufs offering a chic lounge feel. Each visitor receives a quick analysis and a keepsake polaroid.
Morning Station:
Protect & Prime
Bright, fresh lighting introduces a 5-step AM ritual centered on DayWear and SPF. Clear, cube displays and elegant testers make it effortless to follow, try, and understand the why behind each step.
Noon Station:
Refresh & Revive
An energizing installation heroing Micro Essence Infusion Mist offers a midday reset. Quick demos show how to rehydrate, rebalance, and keep makeup luminous.
Night Station:
Repair & Restore
Guests explore a 5-step PM ritual built around NightWear, a sensorial wind-down that layers treatment, nourishment, and recovery.
In-Between Moments
Projection panels and interactive screens run Estée Lauder campaign films, ingredient stories, and routine explainers, reinforcing education while adding cinematic polish.
Signature Gift
At exit, guests can choose their gift on a sleek vending machine, they come as a set of miniatures (Cleanser, DayWear, NightWear, Serum) to complete the ritual at home. The perfect bridge from discovery to adoption.
