Conceptual Event - Ramadan Season
Sens du Desert
Event Overview
Ramadan Sens du Désert by Louis Vuitton is a concept for an exclusive, sensory-rich event celebrating the holy month of Ramadan. Crafted to deepen client connections, the event offers a luxurious journey through the brand's perfume-making process, set against an elegant backdrop that combines heritage, innovation, and artistic excellence.
Inspiration & Concept
Inspired by the mystique of Arabian deserts and the tradition-rich ambiance of Ramadan, Louis Vuitton's Sens du Désert marries luxury fragrance craftsmanship with immersive sensory experiences. Attendees can embark on a captivating exploration of scent, sight, sound, taste, and touch, epitomizing the brand’s core message:
The Art of Crafting Dreams.
Design Elements
Spreading the Word
Making use of Louis Vuitton’s social media platforms, as well as running an influencer campaign, we’ll tease the audience to step into a dreamworld that will awaken their senses.
Invite & RSVP
Having a lush invitation tailored for top-tier guests, influencers, and VIPs — setting the tone for exclusivity, anticipation, and seamless RSVPs.
The Venue
Set in a purpose-built venue in the heart of the desert, the event blends natural beauty with refined craftsmanship, creating an unforgettable experience under the stars.
The Guest Experience •
The Guest Experience •
-
![]()
Entrance & Arrival
Guests would enter along a sophisticated peach carpet, adorned with intricate Arabic arches and lush floral installations, immediately enveloping them in a luxurious, photo-perfect welcome.
-
![]()
Walk Way
A mesmerizing floral tunnel, fragrantly infused with Louis Vuitton’s signature scents, guides guests deeper into an immersive experience of beauty and aroma.
-
![]()
Touch & Smell Station
A luxurious sensory showcase where attendees are able to interact directly with raw perfume ingredients—flowers, woods, and essential oils—highlighting the artistry behind Louis Vuitton fragrances.
-
![]()
Perfume Making Station
Perfume artisans demonstrated live scent extraction, immersing guests in the craft of fragrance creation, evoking appreciation for this meticulous art form.
-
![]()
Candle Making Station
Guests may personalize their own scented candles, choosing favorite notes from Louis Vuitton perfumes, crafting a meaningful keepsake reflecting individual tastes and memories.
-
![]()
Coffee & Date Tasting Station
An elegant traditional majlis offers rich Arabic coffee and premium dates, curated in collaboration with prestigious gourmet brands, providing an authentic taste of regional hospitality.
-
![]()
Majlis & Entertainment Area
Amid opulent décor, attendees can relax in a beautifully styled majlis area, enjoying live entertainment, including dancers with flowing silk ribbons and captivating Arabic orchestral performances.
Entertainment
Live entertainment, including dancers with flowing silk ribbons and a curated ensemble of traditional Arabic musicians, enchanting guests with timeless sounds, creating an unforgettable sensory atmosphere.
Signature Gift
Attendees departed with an exquisite Louis Vuitton gift bag containing a miniature perfume, their handcrafted candle, a delicate flower brooch, and an assortment of luxury dates—a thoughtful gesture capturing the essence of the evening.
