Activation
Bay Grove
Explorers Club
Activation Overview
A thoughtfully curated, seaside-inspired eco kids’ club activation that immerses children in the wonders of marine life, hands-on sustainability learning, and playful discovery. Every element, from the educational touchpoints to the sensory play zones, is intentionally crafted to echo the coastal lifestyle and community values championed by Bay Grove and Nakheel Communities.
Inspiration & Concept
Inspired by the sea-life and the rhythm of the shoreline, the experience unfolds through five discovery stations that celebrate marine protection, coastal play, and sustainability learning. Soft gradients in seafoam green, sand beige, and aquamarine — paired with driftwood textures, coral-inspired forms, and woven canopies — guide children through an environment that feels both inviting and adventurous.
Each touchpoint blends education with play, echoing the core message:
Protect the Sea. Play by the Shore.
Design Elements
The Location
Designed to be located at Dubai Islands beachfront.
The Guest Experience •
The Guest Experience •
Entrance & Arrival
An entrance façade composed of organic, layered silhouettes and rugged textural finishes creates an inviting, coastal-inspired first impression. The lobby features an overhead installation of fish and jellyfish crafted from upcycled glass, with lounge seating beneath. A coral-and-wood inspired arch marks the entrance to the discovery zones. Each child receives an “Eco Explorer” badge as they begin their journey.
Seaside Science Lab
Interactive stations introduce children to coral reefs, water cycles, and marine life, supported by digital screens showcasing reef ecosystems and marine specimens. Each child earns a “Science Badge” for completing the activities.
Eco-Craft Station
Children create sea creatures or wind chimes using recycled materials, with their artwork displayed on temporary Bay Gallery walls. Each child earns a “Recycling Badge” for their creations. The walls are tactile with different textures coming from the seaside.
Touch & Learn Tank
A supervised mini marine tank invites gentle, tactile exploration of starfish and safe shells, enhanced by animated sea-life projections with educational overlays. Children earn a “Sea-Protector Badge” for participating.
“Pledge to the Sea” Wall
A dedicated wall where children write or draw their personal promise to protect marine life and support sustainable living. On the opposite side, a small desk provides each child with their signature gift.
Waterfront Play & Lounge
A beachfront play area hosting sand castle competitions, complemented by a relaxed parent lounge serving Bay Grove–inspired mocktails. Children earn a “Sand-Sculpture Badge” for participating.
Signature Gift
Each child takes home an Eco Explorer Kit, a thoughtful bundle featuring a coloring book, plantable seed paper, googles and a branded eco-bag that extends the experience beyond the day.